Check out these tips for getting the stuff off the shelf and out the door this season. This is an edited version of the original post by Charles Wiedenhoft of Business.com.
Digital Gift Cards
Shoppers are now looking for digital gift cards to bypass the plastic ones they receive. Retailers can benefit from digital gift cards by avoiding postage fees and paper processing. Applebee is selling gift cards on Facebook. Fans who purchase there can personalize the cards with Facebook album photos and audio messages.
Target is using QR codes in an effort to increase sales and awareness for new toys. Users can scan bar codes in the catalog and instantly get product and pricing information from the company’s website. It’s a great way to push a product that you’re having trouble selling or learn a little more about your customer base.
Mobile-accessible wish lists can make shopping more manageable. You might want to include comment functionality so friends and family could chime in on what gifts they think would be good for the person. After the holidays, companies can encourage wish list owners to purchase items at discounted prices that they didn’t receive as gifts. Geo-Fencing
Shoppers who opt in receive a mobile text message as they get near a store location or other relevant point of interest. This “moment in time” communication shows promise of strengthening relationships with customers through relevance. Companies, such as The North Face, plan to send customers branded text messages about weather conditions as they reach hiking trails. L’Oreal and Starbucks are also getting into the game by offering text coupons at nearby locations for their opt-in users.
Traditional Marketing Ideas
Need more ideas, check out these tried and true approaches.
■Seasonal Creative: Reminding customers that it’s the holidays through visuals is a simple concept that’s often overlooked. Anything companies can do to add little touches, such as creating seasonal versions of a logo or navigation bar, will also remind customers that it’s time to buy some presents.
■Persuasive Page Titles: Gift shoppers are searching for the best deals with keywords like “free shipping” and “holiday sale.” Including these words in page titles ensures search engine results pages appeal to shoppers and encourage them to visit retailers’ websites.
■Mobile Shopping: Some shoppers will do all their holiday buying on their mobile phones or online. Inside the mind of the increasingly value-conscious and progressive consumer, “tech-savvy” becomes synonymous with convenience. It’s not just about standing out anymore. It’s about making peoples’ lives easier through experiences that surprise and delight.
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