There are more than twenty three thousand new products introduced each year in America and on an average night of prime time TV 128 commercials and promotional messages are presented to viewers. These advertisements are all competing for the same level of attention. Viewers begin to tune advertisements out, exit pop up ads and ignore campaigns. So how do we weave through all this clutter? By listening to people we trust- through word of mouth.
Word of mouth marketing has credibility and has the power of attention, which are key power tools in marketing. If you can successfully wow and captivate your audience then they will essentially be pleased and tell their friends and neighbors. Friends and neighbors have great reliability because they are not trying to pitch an idea or sell an item, so we believe what they say and give them good credibility. Think about how many scams we hear about or come across, no wonder why we don’t believe most of the commercials we watch or automatically assume “that deal” is too good to be true. This proves word of mouth’s importance as we believe what others have to say about a product or service (not to mention it costs you nothing!)
This is also in relation to building a companies brand loyalty. The way people perceive your brand is by the way you treat your customers, how you network and how you conduct your services. If your clients are happy they will continue to use your services and thus, can build you referrals. Additionally, by helping out other businesses by referring them, they can reciprocate by referring you to other customers which ultimately builds a network. It is important to keep these positive relationships, because if someone receives bad service they are more likely to tell further people then if they received great service.
Not convinced? Check out this website for statistics!
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