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Using Free Services Is Not Such A Great Idea

January 05, 2012 By: tcarlson Category: Marketing, Sales, Social Media, Technology

I was reading this great blog post about the dangers of using free services to do all your online communication. It covers some great points and I think it is well worth reading.

Here is how the blog posts starts…

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always a sense of event and excitement. They do everything right, and they’ve always had plenty of customers. But they still closed their doors last year. No, not for the reasons you might think. It wasn’t Amazon that killed them, or the proliferation of free content on the web, or the crappy economy…

  • What’s digital sharecropping, anyway?
  • Landlords are fickle
  • Landlords go away
  • So are Facebook and Google bad for business?

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